I have been asked - not unreasonably - what happened to me 2 weeks ago; I appeared to burst back from holiday in a blaze of glory only to disappear again.
The truth is that - like many a business owner before me (particularly in a home-based environment) - I believed that I didn't need to be on holiday and that I could carry out all those jobs I had promised to do around the house whilst also being at work.As a result, I now have gloss paint on my phone (and my ear) and lots of illegible messages piled on my desk.
This, of course in modern parlance is known as multi-tasking and I will let you into a secret. It doesn't work.
I have received direct warnings against alienating female readers but I fear it's about to happen again: Extensive studies into multi-tasking have reached 2 clear conclusions:
1. There is absolutely no correlation on ability to multi-task on the basis of gender, age or mental/physical capacity.
2. The only clear conclusion was that, when multi tasking, each task was done less well than if it was done in isolation.
Of course, in certain cases this might not matter for example, you can do the ironing whilst watching Coronation Street as quality of viewing is clearly not an issue. However if either task is important, then you should consider very seriously whether it should be shared. Some customers will be amused that you have dropped your phone in a bucket of paint, others will see it as a tad unprofessional.
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