The topic is marketing, so obvious this entitles me to talk in cliches; and the first big cliche of marketing is that nothing works but everything works (also paraphrased in the great quote '50% of my marketing budget is wasted, I just wish I knew which 50% it was).
My early assumption was that I would be selling primarily a 6-week course and that some mentoring work would follow in due course. For this reason I aimed my marketing very locally and primarily at the course. In fact, most of the early interest has been in mentoring and my first confirmed order has come from within the Public sector and about 30 miles away..
I have also received positive responses from Local Authorities but negligible response from direct marketing though I'm quite sure this will follow - after all, no contact is ever wasted!
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