So, the course date is 2 months away and I have done a quick recce of my finances; it would appear that I have just under £50 to 'blow' on stimulating a few more enquiries.
I should say at this point that having spoken to several other people I have probably been unduly harsh on myself in some of my budgeting - for example I have costed mileage in at .40 p per mile (reviewed to .35 as the true cost of running my specific car) - most people I spoke to have taken the cost of just fuel or, often, nothing at all. Similarly I have put a cost on my mentoring time which, arguably in opportunity terms is not valid.
Any way I am sticking with my decisions and will decide how best to use my remaining budget - network events, promotion or straight-forward advertising? You don't get much advertising for £50, but I am very tempted to give it a try in view of the tight geographical area I'm looking at and the 'fuzzy' nature of my target market.
This will leave me penniless for the purpose of the challenge, but there are no overheads likely to occur, so I think an 'all or nothing' mission is called for!
Will keep you informed of advertising and results.
No comments:
Post a Comment