Wednesday, 8 June 2011

8th June - image and perception

One thing about you and your business is that, once people have met you they will judge you on your capabilities - until that time they will judge you on your image which is why it is important to create a good image from the word go.

Probably the silliest corner I have cut is not having a landline number (I made a decision at a personal level not to install one, and obviously my business budget won't now stretch to it). By way of mitigation I have persuaded a friend to 'lend' me the use of an office address for correspondence, so at least things feel more solid.

I am certain that I will never lose a contract through being effectively home-based and working from a mobile phone, but I'm terrified that I might not get the opportunity to see the contract in the first place!

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