OK, time for a little confession - I dish out some good advice (if I say so myself!) but I don't always follow it.
On this occasion I m specifically referring to my business plan, or lack of one. I do have excuses - firstly that things to date have been rather self-propelling and have created their own momentum; secondly I have actually looked for flaws and problems just to help me to gain more direct experience and to answer 'what if' questions. Anyhow, the result is that I have rather lost my way on marketing and that my mud-flinging has become a bit ineffective (A bit of mud-flinging is OK, but you should at least know which wall you are flinging it at!).
Excuses aside, I still maintain that a business plan is essential, It needn't be a literary masterpiece - 'fag packet' is fine as long as it covers the bases and is realistic in its assumptions.
So, that's the weekends task - create a business plan and stop being a hypocrite!
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